In this article, we'll cover the basics of Goals in Google Analytics and how we identify events that happen on your website. For a deep dive into goals, head on over to Google's Analytics Help article.

We'll keep this article short and sweet. If you're unsure what to do with this info, feel free to share this link to your Google Ads specialist.

Let's get started!

We believe that if something is worth doing, it's worth tracking. That's why we fire events for just about any important action a customer can take on your website. Here's a non-exhaustive list of the most important events:

Since the app triggers events based on user behavior, we generally do not rely on page URLs for goals. That said, there's no rule against setting up goals based on URLs!

From the Google Analytics dashboard, just go to Behavior -> Events -> Pages to see a list of all the pages you can pick from.

An event has the following components:

Since many of our clients have more than one facility, we have naming convention for Category and Label components.

Example: "Rent a Unit - Storage Masters: St. Charles"
​Type: Rent a Unit
​Company Name: Storage Masters
​Location Name: St. Charles

Example: "Rent a Unit Button Clicked - Storage Masters: St. Charles"
​Type:Rent a Unit Button Clicked
​Company Name: Storage Masters
​Location Name: St. Charles

The primary actions are:

The easiest way to set up a goal is to use the Event Label component. You just need to pick an action, company name, and location name, then put it in the format above.

Here are a few more examples using Storage Masters in St. Charles:

Goal: A Successful Rental
Event Label: "Rent a Unit Payment Successful - Storage Masters: St. Charles"

Goal: A Successful Reservation
Event Label: "Reserve a Unit Successful - Storage Masters: St. Charles"

Goal: Contact Form Submission
Event Label: "Contact Form Submission - Storage Masters: St. Charles"

Goal: Insurance Selected During Rental
Event Label: "Rent a Unit Insurance Selected - Storage Masters: St. Charles"

For more examples of Events, head to the Google Analytics dashboard and go to Behavior -> Events -> Top Events

Now that you have goals setup in Google Analytics, you can identify which of your customer segments are completing your desired outcomes (ie. renting a unit!). The real magic is combining the goals with Conversion tracking in Google Ads. You can really start to attribute your advertising spend to real results. And if correctly configured, you can leverage all this data to target more customers who are likely to complete the goals.

We hope this article helps you with goals in Google Analytics!

Event Actions:

Event Labels Format:

Event Actions:

Event Labels: