You’ve heard much talk about Search Engine Optimization (SEO) and Search Engine Marketing (SEM), and you’ve even considered spending some money on online advertising, or on a firm that can help you rank higher in online searches. Most online searches have a local component.
As self storage operators, you want to get the most out of your pay-per-click (PPC) budget. Unfortunately, there isn’t one right way to do it. It is imperative to be aware of what is pulling in customers and what isn’t. You could be wasting money on your PPC ads and not even know it!
Two tools that StoragePug utilizes when building out Facebook Ad campaigns for self storage facilities are re-targeting and lookalike audiences. These are two relatively simple tools Facebook provides to make your self storage advertisements successful.
Finding new tenants might seem like a daunting task for self storage owners and operators. For many self storage facilities, platforms like Facebook Ads have been a great solution to acquiring new tenants. If you are looking to get started with Facebook Ads for self storage or are just curious how it works, then keep reading.
How can you know what people are saying about your storage facility? With mentions tracking! Start by creating a series of alerts that are delivered right to your inbox. In effect, creating the right signals means you get an email each time someone mentions your business.
Developing a digital marketing plan for your self storage facility might seem overwhelming. However, if you break it down into 10 “must have” components, you’ll end up with a comprehensive and realistic Self Storage Digital Marketing Plan.
Before jumping into the discounts-and-specials game, evaluate your occupancy, the phase your business is currently in, the condition of your facility and other factors. Here’s a look at four important things to account for when considering discounts and specials.
Online reviews play an important role in how consumers evaluate and choose businesses. So where are the most best places to get reviews for storage facilities? The most important place is Google, followed closely by Yelp and Facebook.
It is a storage facility owner’s worst nightmare to have their facility associated with a negative search result—whether it be a negative review, article, or blog post.
Bartering (exchanging good or services for other goods or services without using any money) has been used for centuries and predates the use of money. In the self storage industry, bartering (also known as rent exchange) usually involves trading a storage unit for goods and services.
In the past, word of mouth, radio advertising, or even an ad in the newspaper was enough to get your self storage facility a little extra attention, but not anymore.
