Aware of modern consumer habits, portable storage operators can use online rentals software, social media, and outdoor marketing to increase profitability.
Portable storage is a quality storage solution for modern types of customers that lead dynamic lifestyles. Understand then market more directly to clients.
Portable storage operations can exist outside of the traditional facility by integrating and utilizing the internet, web applications, and online services.
Self storage may seem like an unsexy business venture, but portable storage operations, through online marketing, can start as small or large as you want.
It is easy for anyone to tap into an abundance of testimonials, reviews, articles, and more when researching products and services – whether it be food from a restaurant, clothes from a department store or rental services from your self-storage facility.
Self storage facilities, for the most part, serve local renters. We satisfy the needs of our community. That's the basic composition of local business, even if somewhat oversimplified. We know, however, that things are really more complicated than that.
Having an online presence for your business is not enough. It’s vital nowadays your storage facility can be found online. That means integrating SEO best practices to make sure when people go online to search for a service such as “self-storage facility,” they find your business.
Local SEO is one of the most important things you can do for your self-storage business. About 80 percent of your potential customers will search online for self-storage companies before selecting one to call and give their business.
Promoting your self-storage business online is crucial for your visibility and success. While it's tempting to concentrate on your website and Google search rankings, a strong social media presence is a big piece of the equation.
More than 60 million businesses use Facebook to connect with customers. Facebook Business can help you increase awareness of your self-storage business, encourage people to use your facility and build great advertising campaigns.
Like real estate, the storage biz is all about location, location, location—right down to where and how you are located on the internet. Specifically, we’re talking about local listings. According to Search Engine Watch, local listings spur 50% of mobile users to visit a business on the same day.
