As self storage operators, you want to get the most out of your pay-per-click (PPC) budget. Unfortunately, there isn’t one right way to do it. It is imperative to be aware of what is pulling in customers and what isn’t. You could be wasting money on your PPC ads and not even know it!
Two tools that StoragePug utilizes when building out Facebook Ad campaigns for self storage facilities are re-targeting and lookalike audiences. These are two relatively simple tools Facebook provides to make your self storage advertisements successful.
Finding new tenants might seem like a daunting task for self storage owners and operators. For many self storage facilities, platforms like Facebook Ads have been a great solution to acquiring new tenants. If you are looking to get started with Facebook Ads for self storage or are just curious how it works, then keep reading.
How can you know what people are saying about your storage facility? With mentions tracking! Start by creating a series of alerts that are delivered right to your inbox. In effect, creating the right signals means you get an email each time someone mentions your business.
Marketing is most effective when you tailor messages to specific customers. A cookie cutter approach won’t work. Instead you want to match the right message with the right customer. Target Audience Building for Self Storage will help you reach the right people.
Developing a digital marketing plan for your self storage facility might seem overwhelming. However, if you break it down into 10 “must have” components, you’ll end up with a comprehensive and realistic Self Storage Digital Marketing Plan.
Before jumping into the discounts-and-specials game, evaluate your occupancy, the phase your business is currently in, the condition of your facility and other factors. Here’s a look at four important things to account for when considering discounts and specials.
Online reviews play an important role in how consumers evaluate and choose businesses. So where are the most best places to get reviews for storage facilities? The most important place is Google, followed closely by Yelp and Facebook.
In the past, word of mouth, radio advertising, or even an ad in the newspaper was enough to get your self storage facility a little extra attention, but not anymore.
A successful self storage marketing strategy starts with your manager. Your manager is a salesperson! Set goals that challenge them to become a better manager.
Call tracking software allows you to track the ROI of your marketing tactics and ad spend, It is an investment worth pursuing for your storage facility.
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